INTERACTIVE STRATEGIES FORMATION OF COMMUNICATIVE COMPETENCE OF STUDENTS OF PHILOLOGICAL SPECIALITIES BY MEANS OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Abstract

The article is devoted to the problem of expediency of using interactive strategies for the formation of communicative competence of students of philological specialties with the use of information and communication technologies (ICT). The author analyses modern approaches to teaching philological disciplines in higher education institutions and focuses on the importance of introducing ICTs into this process. The study emphasizes the effectiveness of interactive teaching methods, such as flipped learning, case studies, and the use of immersive technologies, including augmented reality. Based on the analysis of scientific sources and experiments, it is proved that interactive strategies have a positive impact on the development of students' foreign language skills, in particular, they improve the level of oral and written language proficiency, increase motivation to learn, and promote the development of critical thinking and teamwork. The introduction of information and communication technologies allows students to access up-to-date educational resources, master the content independently, and take an active part in the learning process. The research pays special attention to using electronic textbooks, virtual learning environments, video tutorials, and interactive exercises that contribute to effective communicative competence development. The results of the study show that flipped learning significantly increases students' academic performance, improves their speaking skills, and promotes more active involvement of students in the learning process. The article concludes by emphasizing the importance of further development of interactive teaching methods using information and communication technologies for the formation of future philologists' communicative competence. The proposed recommendations can be useful for teachers and researchers who want to improve the quality of teaching philological disciplines in higher education institutions.