FORMATION OF PROACTIVITY OF FUTURE BUSINESS SPECIALISTS IN BUSINESS UKRAINIAN LANGUAGE CLASSES AT THE UNIVERSITY

Abstract

The article analyzes the concept of proactivity from the perspective of psychology, pedagogy, and linguistic didactics. Based on the works of Ukrainian and foreign scientists, the author compares proactivity and reactivity as personal qualities of a native speaker based on psychological, behavioral, and speech criteria. Emphasizing the relevance of a separate linguistic and methodological study of the problem of forming proactivity of future bachelors in the field of business, the author sets the goal of identifying effective methods of teaching Ukrainian business language to applicants of the Faculty of Economics and Management and formulates a number of tasks, the solution of which contributes to the achievement of this goal. Analysis of the scientific source base and the results of the initial diagnosis of the level of proactivity of first-year students in the field of knowledge D "Business, Administration and Law" showed concern about the uncertainty of learning conditions during the pandemic and war in Ukraine, underestimating the role of oratory competence and mastery of the norms of literary language in the work of a businessman, as well as ignoring listening and writing in speech activities. Guided by activity-communicative and personality-oriented approaches, the author identifies traditional and innovative methods of frontal, group and individual teaching of business Ukrainian, among which the method of problem situations occupies a prominent place, the project method, traditional lexical exercises, examples of which are given in the article. Attention is also paid to innovative approaches to taking lecture notes, writing sample documents, and the structure of the test. The emphasis is on the professional orientation of the tasks and the formation of proactive thinking and speech. The final diagnosis, the results of which are presented in the article, indicates that the author has achieved the goal set. The outlined prospects of the problem under study involve the creation of a methodology for forming proactivity of applicants for non-philological specialties of universities in classes on the course "Business Ukrainian Language".