DEVELOPING MEDIA LITERACY OF FUTURE TEACHERS IN THE PROCESS OF STUDYING UKRAINIAN LANGUAGE FOR PROFESSIONAL USE

Abstract

The article is devoted to the study of the role of media literacy in the process of studying the discipline “Ukrainian for Professional Use” in higher education institutions. The importance of developing critical thinking skills and information analysis, which is necessary for the modern information environment, is outlined. The article analyzes the content of the concept of “media literacy” on the basis of scientific sources and offers the author's definition of this term. The authors of the article propose practical tasks aimed at forming media literacy in future teachers. The tasks presented cover both theoretical and practical aspects, including working with different types of media, assessing the reliability of information and creating their own media content. Particular attention is paid to the use of critical thinking to analyze information on language legislation, assess the reliability of sources, and recognize manipulative technologies in the media space. The proposed tasks are intended not only to improve students' knowledge of the language issue, but also to develop the skills of conscious perception of media content, which is relevant in today's information society. The authors analyze modern approaches to teaching media literacy through the prism of language styles, offer effective tasks, and emphasize the importance of a responsible attitude to information, respect for copyright, and understanding the social consequences of media use. The proposed tasks are practical and focused on developing skills of effective professional communication, critical reflection on information and its compliance with ethical and linguistic norms. The importance of combining rhetorical techniques with modern media tools to create convincing presentations and form a culture of business communication is revealed. The authors emphasize the importance of adherence to ethical norms in digital communication and mastering the principles of competent email correspondence. It has been determined that practical tasks for the formation of media literacy contribute to the development of students' communicative competence, the ability to adapt to the information challenges of modern society, as well as to improving the quality of education in the context of digital transformation.