STRUCTURE AND PECULIARITIES OF DIAGNOSING THE PROFESSIONAL READINESS OF FUTURE INTERNATIONAL RELATIONS SPECIALISTS TO WORK IN THE SYSTEM OF STRATEGIC COMMUNICATIONS

Abstract

The article presents the structure, criteria and indicators of professional readiness of future international relations specialists to work in the system of strategic communications. It is determined that the professional readiness of future international relations specialists to work in the system of strategic communications is multifaceted and complex, as it covers the ability of specialists to interact effectively in the global information environment, theoretical knowledge and practical skills necessary for analyzing and developing communication strategies, the ability to adapt to the changing conditions and challenges of the modern world, skills of intercultural communication, critical thinking and leadership.

A systematic approach is used to determine the structure of professional readiness of future international relations specialists to work in the system of strategic communications. According to the results of the study, the key elements of the professional readiness of future international relations specialists to work in the system of strategic communications are identified, which are grouped into cognitive, activity, professional-personal and value components according to their essential characteristics.

To diagnose the state of formation of the professional readiness of future specialists in international relations to work in the system of strategic communications, criteria, indicators and diagnostic methods are proposed. In particular, the cognitive criterion involves clarifying the level of theoretical knowledge of international relations and strategic communications, understanding the principles, methods and technologies of strategic communications, knowledge of global political and economic processes and their impact on communications. The performance criterion involves determining the state of development of practical skills in designing and implementing communication strategies, the ability to manage communication campaigns in crisis situations, and the mastery of modern communication tools and technologies. The professional and personal criterion allows us to determine the level of development of analytical thinking and creativity, the ability to communicate effectively and work in teams, as well as the level of development of leadership skills and the ability to make independent decisions. The value criterion allows us to clarify the level of professional ethics and responsibility, orientation to moral and ethical principles in communication activities, and the ability to objectively and impartially perceive information.